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Brilliantly Sneaky Copywriting Trick…

August 22, 2011

A recent post on Copyblogger hit the nail on the head! I betcha the word ‘trick’ alone got you to act on this post. Who doesn’t want a trick, just like who isn’t interested in a secret?

What’s the trick to getting your readers to do what you want them to do?

Ask them! Yes it’s that simple. Pursuasive copywriting needs a strong call to action. You need to tell your reader exactly what to do, how to do it, and that you want her to do it right now.

Put it another way: Decide what action you want readers to take. Ask them to take that action. Ask them clearly, succinctly and unmistakably.

I’m sitting here imagining how much opportunity there is by focusing on this once again.

Read the post:


From → Copywriting

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